Rebranding screw-ups per Time …

February 8, 2010

Har har har. SyFy’s “rebranding” ranks as #3 in Time’s top 10 worst rebrandings.  No kidding.

“We couldn’t own Sci Fi,” former president Bonnie Hammer said. “But we can own SyFy.”

You can have it, Bonnie, along with wrestling, the horrible miniseries (Riverworld, anyone?) and the paranormal bullshit on the channel.

Number 1 is Comcast’s renaming to Xfinity (way to hide from your problems, guys).  Also mentioned is Spike TV, which I always thought was a dumb-as- hell name anyway (but smarter than Spike Lee’s egotistic lawsuit trying to keep them from changing their name).   And as for number 10, the renaming of the Sears Tower, it’s the fucking  Sears Tower!

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