Sci-Fi Channel changing their name to SyFy.. [laughter ensues]…

March 16, 2009

In yet another illustration of their continuing campaign to denigrate, humiliate, and bastardize  the science fiction genre, and show how ridiculous their definition of science fiction is, AND humiliate the fans that made them what they are today,  the SF Channel is changing their name to SyFy:

“… the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.

“‘Imagine Greater’ will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.”

Uh, yea.  Let’s make some more big snake, deadly fish, spooky ghost, paranormal bullshit,  giant cricket movies and throw in some of our wrestlers.

That’s entertainment! Viewers will take us seriously!

Jesus.  How can I top the ridiculous announcement and reasoning with comment here?

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