No fast-forwarding! Watch those commercials! We own you too!

July 13, 2006

Did you buy a DVR to record your favorite shows and avoid commercials?

ABC is talking about employing a technology that would prevent DVR owners from doing what they presumably bought the device for: skipping commercials.

If Mike Shaw, ABC president of advertising sales, gets his way, cable companies would force us to watch ads. “I would love it if the MSOs (multi-system operators), during the deployment of the new DVRs they’re putting out there, would disable the fast-forward (button),” he said in an interview Wednesday, according to MediaPost (membership required).

In fact, there are companies out there cooking up ways to do that. Philips recently received a patent for a device that would disable a video recorder from switching channels during a commercial break. There would be an option for viewers to watch the ad or pay a fee to unfreeze the fast-forward capability.

[Rest of the article here.]

What is there really to say about this, other than what a pile of outrageous crap! No fast forwarding through recorded shows?  No changing channels during commercials?!

We’re bombarded by advertisements from the time we get up until the time we go to bed, from radio, TV, billboards, magazines, junk mail, email spam, ads on our cell phones — you name it, and they’re advertising it somewhere, sometimes even on people’s bodies. We have to watch commercials before we see a video clip on the net. Television stations make us to live with their distracting silly icons in the lower corner of the screen during our favorite shows as if we might forget what channel we’re watching. AMC and other other stations run trailers at the bottom of the screen for one show while you’re watching the current show! How confusing is that while watching two westerns, for example? 

Even at the theater where we pay outrageous amounts to see a movie, where  we once watched trailers for other movies and a couple of announcements asking that we don’t yak during the movie or let our cell phones ring — we now have commercials for cars and phone service before the movie. 

Now the adverti$ing, manufacturing and broadca$ting behemoth$ want to force u$ to watch commercial$ during $hows we’ve recorded to watch later?

John Sto$$el, where are you? Give me a break!

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3 Responses to “No fast-forwarding! Watch those commercials! We own you too!”

  1. Josh Says:

    Yeah, advertising everywhere even in video games. Nice post.

    Josh Andrews
    joshandrews.wordpress.com
    bluefusey.blogspot.com
    itsjustjoshy@yahoo.com

  2. Tim Says:

    Well, cou can already have that with DVDs you buy.
    When you try to skip some intro-ad rubbish, your DVD player will tell you “Operation not allowed”.
    Nice. Die, Hollywood movies industry, die.

  3. Tim Says:

    Oh, I forgot, to everyone in any way associated with the advertising business: Die. With horrible pains. Please. We’ve had enough of you.


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